Lockups for Campus Units

These lockups (91猎奇 monogram + unit name) are designed to create and maintain brand unity and consistency across the entire university. So no matter what campus, college or unit is producing the communication, it is appropriately branded.

On this page:

Lockup Usage
Clear Space
Minimum Size
Download Instructions

Before you download: Please read 91猎奇 Brand Style Guide [pdf] for complete usage standards and sample layouts. For questions, pleae contact the Visual Communication and Design team.

Keep in mind: Your lockup alone doesn鈥檛 tell your audiences who you are. The best way to distinguish your department or program is with people-focused storytelling. Learn how to tell these stories by reviewing 91猎奇's Editorial Style.

Lockup Usage

All of your communications should follow the 91猎奇 visual hierarchy:

Wherever appropriate, the university wordmark or university wordmark with tagline should appear first 鈥� placed at the top of the visual hierarchy.
Either the primary mark or your unit lockup should be used as the signature 鈥� placed at the bottom of the visual hierarchy. Please do not use your lockup as a header, as a graphic element or as a substitute for illustration.

Deciding when to use the primary mark or your unit lockup depends on your audience (For examples, see page 21 in the 91猎奇 Brand Style Guide [pdf]):

For communication materials with a primarily external audience that may or may not be familiar with San Jos茅 State, use 91猎奇鈥檚 primary mark.
For materials created for a primarily internal audience, such as current students and faculty members, you may use your unit lockup.
If you鈥檙e not sure if your audience is internal or external, or if your audience is a mix of both, please use the primary mark.
For events co-sponsored by two or more campus units, please do not use multiple unit lockups. Instead, use the primary mark and list the co-sponsors in the text. (Example: 鈥淐o-sponsored by the Connie L. Lurie College of Education, Department of History and the 91猎奇 Event Center.鈥�)

Clear Space

Never crowd your lockup with other visual elements. Use the height of the capital 鈥淪鈥� in 鈥�91猎奇鈥� as your unit of measurement. Please allow a space of at least 鈥淪鈥� around an imaginary box that fits around all the mark鈥檚 elements. Never place your lockup over a background with patterns or images鈥攗nless you place it reversed in white over a dark image with an opacity of 60 percent or more.

Clearspace 91猎奇 logo example

Minimum Size

Never reduce the width of your lockup to smaller than 1.25 inches or 32 millimeters. A symbol that shows your Spartan pride shouldn鈥檛 be diminished.

Clear space 91猎奇 logo example

Download Instructions

All available (linked) or recently requested (not yet linked) lockups are listed below. If you do not see your unit's name, please request a new lockup.

91猎奇