Prospective Graduate Students
Located in the heart of Silicon Valley, 91ÁÔÆæ's School of Journalism and Mass Communications offers a Master of Science degree designed to help public relations, advertising and journalism professionals expand their knowledge and develop research and multimedia skills needed for leadership positions in their respective fields. Our practical approach to teaching multimedia communication - which emphasizes cross-platform storytelling - attracts students from around the globe. Silicon Valley firms and top national and local businesses seek our graduates, recognizing our reputation for excellence in multimedia and strategic communication education. Our program, revised in 2019, prepares students to work together and with Silicon Valley mentors to create multimedia or strategic communication projects. Courses are taught mostly in the evening to accommodate students holding daytime jobs. The Graduate School of San Jose State University administers the application process for all 91ÁÔÆæ graduate programs.
Program Learning Objectives
The School of Journalism and Mass Communications has four overarching Program Learning Objectives (PLOs) for all students in all classes. They are:
Demonstrate knowledge of the diversity of groups in a global society in relationship to communications.
Demonstrate the ability to think critically, creatively and independently.
Write correctly and clearly in forms and styles appropriate for the communications
professions, audiences, and purposes they serve.
Demonstrate the ability to use tools and technologies appropriate for the communications
professions in which they work.
Core Values
- Ethical and socially responsible practice
- Professionalism
- Inclusion
- Incorporation of advanced multimedia technologies
- Personal development
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